A review of digital media trends at present
Below you will find a discussion on contemporary media trends and innovations.
In addition to the distribution and production of digital material, media consumption habits are also being heavily influenced by technological improvements. The portability of smartphones has moved the way that audiences are consuming media towards a constant and on-the-go activity. In the past, audiences would have to wait to view or tune in to prescheduled broadcasts, which were planned by executives and run on a stringent schedule. Rather, nowadays, customers can watch, listen or gain access to material as and when they please. Those such as the head of the fund that is a shareholder in ITV would be able to verify that this has caused an improvement in content production as customers are quickly getting through programs and constantly seeking out new things to check out.
Traditionally, the media industry is known for being a structured and extremely organised sector, with many opportunities for career advancement. Nevertheless, in contemporary society, the advancement of mobile phones has caused a couple of significant shifts in the way media is shared and delivered. One of the most influential advancements in the media industry is the combination of mobile applications and streaming services, which have made smart devices into the most available digital media devices on the market. With the capability to deliver video, text and audio content, smart devices are the optimum tool for dispersing and accessing media at any given time or location. The likes of the CEO of the fund that owns Euronews would recognise that media companies are continuously dealing with reformatting their material to prioritise mobile phone ease of access. Presently, trends which are popular on social media are especially influential for media companies to follow. Particularly, short form video and worldwide television are getting traction for providing interesting and accessible material for audiences around the world.
Over the past couple of years, as society has come to be reliant on mobile phones, technology has become the focus of attention for many areas of industry. The increase of smartphones has basically improved the media industry, leading to new advancements in the way media is created, dispersed and taken in. Before the age of digitalisation, media has been traditionally consumed in standardised formats such as paper publications and television or radio broadcasts. However, more just recently, the media landscape is showing a palpable shift towards mobile-first platforms. In addition to this shift, there has been a number of new opportunities in media, most website particularly within the journalism, advertising and entertainment sectors. The head of the fund that has a stake in Sky, for example, would recognise that the smartphone period has in reality, forced the media industry to reinvent its business models and strategies, interrupting traditional outlets and avenues for media access and consumption, with a series of new and groundbreaking digital media examples.